AI can sharpen targeting and boost efficiency, but some marketers warn it may limit reach and weaken brand connection.

New research highlights how consumer technology brands are navigating rising acquisition costs, AI-driven search ...

Learn how technology is changing and how adapting to it can help your marketing.

AI tends to follow a J curve. Understanding where you are on that curve is essential to measuring AI’s contribution to marketing.

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

Ottawa, Feb. 25, 2026 (GLOBE NEWSWIRE) -- According to Precedence Research, the global marketing technology market size was calculated at USD 557.94 billion in 2025 and is predicted to be worth USD ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Artificial Intelligence (AI) is transforming marketing at an unprecedented pace. However, not all AI investments are created equal. As AI continues to evolve, certain areas stand out as the most ...

As AI integrates more within our lives, the chance of humanity reaching the condition known as singularity increases. Defined by the Encyclopedia Britannica as the "theoretical condition that could ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...